Stills That Move With the Production
I work seamlessly alongside TVC crews, both nationally and internationally, to create still imagery that feels beautifully connected to the motion campaign while standing confidently on its own. My approach is calm, considered and highly prepared — with the right conversations happening before the shoot, across production, art department, wardrobe, lighting and camera where needed, so every opportunity and potential pressure point is thought through early. On set, I understand the rhythm and etiquette of film production, and the importance of working with respect, speed and precision while the crew is busy crafting their own imagery. With the right planning, support and collaboration, the stills can remain independent enough to be properly shaped and controlled, allowing us to produce stunning campaign images without disrupting the flow of the TVC.